For Marketing teams

Turn one marketing video into a version for each market

Turn one finished video, whether an ad, a product demo, a webinar clip or a founder message, into a version for each market: a new MP4 with a translated audio track, burned-in subtitles for sound-off feeds, and replacement shots where the original doesn't fit. Translated audio for a 60-second video costs 120 credits per language, $2.94 to $5.40 depending on how you buy credits, with no re-shoot and no agency brief. Your team still owns the review: every version is a draft until a native speaker has checked it.

The workflow

1
Lock the master and pick a route for each market
Start from the final cut, ideally one that has already worked at home: every change after this point is paid for once per language. Then choose a route per market: translated audio, for audiences who expect to hear their own language; subtitles over the original soundtrack, which work with the sound off; or both. Each costs 2 credits per second, so both together cost 4.
2
Translate the audio, one language per job
Upload the MP4, MOV or WebM (up to 30 minutes) and choose one of 25 target languages, including regional variants such as Spanish for Spain or Latin America. You get back a new video with a translated audio track in that language, time-aligned to the original. The form shows the credit cost before you submit. Five markets means five jobs.
Open the Video Translator →
3
Swap a shot that doesn't suit a market
If a shot is wrong for a market, such as a winter scene where the campaign runs in summer, cut it out as its own clip of 2–15 seconds and describe the change in a sentence. Every edit comes back as a 15-second clip and costs 15 × 12 = 180 credits, however short the shot. Check the result, trim it to the shot's length, then drop it back over the same span so the translated audio still lines up.
Open the Video Edit →
4
Add a local cutaway instead of a location shoot
For a shot the original doesn't have, such as a street scene or seasonal B-roll for one market, generate a clip of up to 15 seconds from a text prompt — in 16:9, 9:16, 1:1, 4:3 or 3:4, depending on the model — and lay it over the translated audio in your editor. At 10 credits per second, a 5-second cutaway is 5 × 10 = 50 credits. Clips come out at 720p or 1080p.
Open the Video Generator →
5
Replace the text in the picture
Neither the Video Translator nor the Subtitler translates on-screen text. Swap titles, lower thirds, prices, CTAs and end cards in your editor, and leave room for longer words.
6
Burn in subtitles once the picture is final
Upload each finished version with its new language set as the spoken language, so the subtitles match what viewers hear; for subtitle-only markets, upload the original and pick a translation language. LinkedIn's help center notes that some videos may play automatically without sound as people scroll their feed (as of October 2026). The Subtitler covers 20 of the Translator's 25 languages: not Dutch, Polish, Swedish, Filipino or Malay.
Open the Subtitler →
7
Check every language before it runs
Work through the pre-publish checklist on this page for each version, with a native speaker for anything you will pay to promote.
8
Upscale only the versions that need it
If the source is a webcam recording or an old 720p export and a placement needs a sharper file, upscale that finished version to 4K as the last step. At 3 credits per second, a 90-second version is 90 × 3 = 270 credits, so do it only where the placement calls for it.
Open the 4K Upscaler →

What each market costs

Every tool draws on one credit balance. Live rates as of October 2026: translation and subtitles 2 credits per second, 4K upscaling 3, generated video 10, video editing 12 (an edit always returns 15 seconds, so 180 credits). A credit costs from $0.045 (Starter Pack: $9 ÷ 200) down to $0.0245 (Pro plan: $49 ÷ 2,000 a month), so a minute of translated audio, 60 × 2 = 120 credits, costs $2.94 to $5.40 per language.

Example 1, a 30-second ad in four markets with translated audio and burned-in subtitles: (30 × 2) + (30 × 2) = 120 credits per market, × 4 = 480 credits. That fits in the Starter plan's 600 monthly credits: $19 for the month, or 120 × ($19 ÷ 600) = $3.80 per market if you use the full allowance.

Example 2, a 3-minute product demo in four languages, translated audio only: 180 × 2 = 360 credits per language, × 4 = 1,440 credits. That fits in the Pro plan's 2,000 monthly credits ($49); at $0.0245 a credit it uses 1,440 × $0.0245 = $35.28 of the allowance, or 360 × $0.0245 = $8.82 per language.

For comparison, the localization company Translated lists industry-standard rates of $15–$50 per minute for voice-over and $3–$25 per minute for subtitling (as of October 2026). For the demo, voice-over would come to 3 × $15 = $45 to 3 × $50 = $150 per language. Those rates include human linguists and the AI route doesn't, so budget for a native-speaker review on top.

If you localize in bursts, top-up packs (from $9 for 200 credits to $59 for 1,800) never expire. If you localize every month, both plans cost less per credit than any pack.

Pre-publish QA checklist for each language

There is no script editor, so review happens after the render. Read the subtitles or a transcript for names, numbers and meaning, then watch with headphones for tone and timing.

Names: product, feature and brand names come out the way you want them.
Numbers: prices, dates, percentages and units are intact, with the market's currency and decimal separator.
Claims: offers, guarantees and disclaimers are signed off by someone accountable for that market.
Register: pick tú or usted, du or Sie, and check the version keeps to it.
Variant: the target fits the audience, e.g. Brazilian Portuguese for Brazil, not European Portuguese.
Meaning: ten lines back-translated with a different tool still say what the original said; anything that drifted goes to a native speaker.
Timing: each line still lands on the shot it describes.
Audio: no leftover source-language words, clipped sentence endings or jumps in level.
Subtitles: they match the new audio, don't collide with on-screen text, and aren't hidden behind the app's own buttons in 9:16 placements.

What to localize beyond the audio

The Video Translator changes what viewers hear and the Subtitler adds what they read. The rest is up to your editor and your market leads.

Leave room for longer text. IBM's guidelines, as cited by the W3C (as of October 2026), say English text translated into European languages averages 200–300% of its original length for strings of up to 10 characters, and 130% for strings over 70 characters. Buttons, tight lower thirds and end-card CTAs are where layouts break.

On-screen text: titles, lower thirds, product UI, end cards and CTAs.
Offers: currency, prices, promotions, shipping and availability.
Legal lines: disclaimers and regulated claims, which differ by market.
Shots that don't travel: seasons, settings and product variants.
Everything around the video: title, description, ad copy, thumbnail and landing page. None of the tools touch these.

Limits to know before you commit

Plan a campaign around these before you rely on the workflow:

One target language per Video Translator job, and up to 30 minutes per file.
The target language is the only setting: no script review, glossary or do-not-translate list.
The Subtitler burns subtitles into an MP4. There is no control over font, size, color or position, and no SRT or VTT file; for an editable SRT, use OpenAI's Whisper, which is free and open source.
Dutch, Polish, Swedish, Filipino and Malay are available in the Video Translator but not in the Subtitler.
Neither tool translates on-screen text.
Generated and edited clips come out at 720p or 1080p.

Questions

Can one job produce several languages?

No. Each Video Translator job produces one language, so five markets means five jobs and five times the credits. You choose from 25 targets, including variants of English, Spanish, Portuguese and Chinese.

Can we review or correct the translation before it renders?

No. The only setting is the target language; there is no script editor or glossary. If a line is wrong after the QA pass and you can't re-record the source, move that market to subtitles you control: transcribe the original with Whisper, translate and correct the SRT, and add it in your editor.

Do we get an SRT or VTT file?

Not from the Subtitler today: it delivers the subtitles burned into an MP4. If a platform or an accessibility requirement calls for a separate caption file, OpenAI's Whisper, which is free and open source, produces an editable SRT on your own computer.

Does it translate the text in the video?

No. Neither tool translates titles, lower thirds, prices or product UI shown in the picture. Replace them in your editor before you burn in subtitles.

What does a test cost?

The 20 free credits at sign-up cover a 10-second translation (10 × 2 = 20), with no watermark — enough for a first listen in one language. After that, the cheapest options are a $9 Starter Pack (200 credits, or 100 seconds of translation) and the Starter plan: $19 for 600 credits a month, or 300 seconds of translation (600 ÷ 2). Failed jobs are refunded.